Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

12.28.2008

We're not quite there

A lot of people ask me the benefits of Twitter, especially in regards to face-to-face interactions. I have a list I can roll off, but often find myself answering "Well, we haven't quite arrived yet." And I think that is true. We aren't there yet. But we are moving closer.

Picture courtesy of Ryan Lane

The question is How do we encourage people to move outside the technology? Here is one idea:

I would like to see a locale-based Twitter system become successful. It would be great to harness the social power of Twitter and refocus it into physical locations. At the very least, it would create more face-to-face interactions. In addition, it could act as a fantastic tourism tool and the equivalent of a text-based two-way radio transceiver.

In a museum, we could discuss and suggest fascinating displays. In a city, we could give traffic alerts. In a concert, we could discuss the music. In an emergency situation, we could quickly organize ourselves. The list goes on.

In reality, Twitter is already being used for all of these purposes. Users tag and filter tweets to listen to a group at a conference or major event. But there are a couple of problems with this approach:

1) I need to somehow know the tag. This isn't always the case, especially in the scenarios I listed above. Even in a more organized situation like a conference, it takes awhile for the members to get on the same page. Tags go through a social darwinistic evolution where only the strong survive. In a less organized situation (a coffee shop), it is downright impossible to find out if anyone in the area is using Twitter.
2) Noise, noise, noise. Twitter is almost too general purpose. There are too many messages flying around. Although users can filter and listen to only a certain batch of tweets, they often don't. I believe that a constraint based system will push innovation within those boundaries.
3) Not sensitive to movement. Right now I'm at the MFA in Boston. But later, I may be at a Radiohead concert. Moving around forces the user to restart the whole process of finding the right tags or search terms.
4) Only good for densely populated areas. What I'm hiking and want to let the people in my vicinity know that there is a bear hunting near one trail. If I am using a Twitter based system, there is no good way to do this. None at all.

It doesn't seem like much of a stretch to create a locale based Twitter system. The technology is already here. The real challenge is making it succeed. Other evices have tried to use bluetooth for similar location communication. As far as I know, the bluetooth features are used sparingly at best. That's why I hope that by piggy-backing onto the wildly successful Twitter network, we might be able to take a second run at this problem.

What are the benefits? A Twitter network that impacts the real world in a deeper way than it already has. I believe it would encourage face-to-face interaction as well as act as a valuable collaboration tool.

Twitter has made a remarkable impact on news networks, media, and emergency communication systems. But it isn't quite there. This idea may help, but it won't solve everything. We need to continue to make it a priority to push the technology outward into our everyday lives.
.

9.22.2008

How We've Created a Culture Where Kids Need Facebook.

Generation Y/Z needs Facebook.

You've read countless articles and press releases bemoaning the appeal of virtual networks to adolescent youth. We wonder why they communicate leaving Facebook messages instead of long conversations over campfires. We struggle to see the appeal of virtual networks over pickup baseball games in crackling autumn wheather. Our knee-jerk reaction is to revert back to the habits of every generation before us and vomit a phrase like "back when I was a kid," or launch into nostalgia saturated stories of running around the neighborhood, cliff jumping, and kissing girls under bleachers. 

photo by lunawhimsy

People are absolutely right when they say "back when I was a kid," but it isn't the kids that have changed. It's the world around them. Here are four reasons why "get out of the house and play" just doesn't work anymore. 

1. Kids don't have cars. This one isn't too revolutionary. In fact, there has never been a generation of Americans who had cars at 13 years old. So what's the difference? Most Americans don't live in tight-knit communities anymore. I grew up in suburbia, was voted "Most Personable" of my high school class, but was only within walking distance of a handful of my friends. "Best friends" aren't necessarily defined by locale anymore. Most teens can't see their friends without car rides, or long bike rides (but ....).
2. Parents don't trust the world. The last 50 years has seen an increase in one of the most terrible epidemics of American society - freakishly over-protective parents. Don't go anywhere far. Don't go anywhere alone. Don't go anywhere late. Don't go anywhere early. Don't go anywhere without phone numbers. Don't go anywhere without supervision. Don't go anywhere without knee-pads, a helmet, and protective entourage. Half of our American teenagers are practically under house-arrest. 
3. The world doesn't trust teenagers. Name a place where all the local teenagers hang out. Nope. Nope. Well, they used to go there. The reality is that many businesses have banned tribal packs of hormones from their premises. The mall used to be a popular gathering place, but apparently the collective whole of Generation Y is a lying, rude, shop-lifting punk. Oh, and those tattoos don't mesh well with other paying customers. By all measures, I was a good kid in high school, and I can still remember numerous "get out of here" chats with local police. 
4. Many teens are over-scheduled. What is high-school for? I'll tell you what it's for - leading 15 clubs, participating in 3 varsity sports, maintaining a 4.0 GPA, and serving the community for 20 hours a week. That way you can go to a good college and have a good life (affording college may be the real issue here). Teens are increasingly over-committed. It is near impossible to coordinate the chaos of 10 conflicting schedules. 

What does this all mean? 
So far, we've concluded that teenagers don't have a place to go, a way to get there, or even time to spend there. If by some minor miracle they have all three of those requirements, they may not be allowed to go. But one thing hasn't changed - teenagers still desire community. If I did an informal poll, I woudn't be surprised to see it fall somewhere between ending poverty and establishing world peace. 

So where can teens go to form some semblance of community that can be controlled, that isn't in a physical location, that is away from disapproving adults, and that can be done in short 10 minute packages?

Facebook. MySpace. Twitter. Social Media. 

I'm not saying it's good. I'm not saying it's bad. In fact, there are plenty of teenagers who can go anywhere and do anything, and still spend absurd amounts of time on Facebook. I'm just saying that our culture hasn't created messed up teenagers (at least not more messed up than any other generation), it has created a messed up environment that they live in. The teenagers are simply adapting in the only way they know how. 

[ Note: The reasons in this article are roughly based on a talk by danah boyd. The opinionated commentary is all my fault. Don't blame her. danah has fantastic things to say about Web2.0 and kids. Go read some of her stuff ] 
.

8.31.2008

Hurricane Gustav: If they can't do it, we will.

UPDATE (9.2.2008): ABC News just wrote an article about using social media as an emergency tool. It looks like the Gustav efforts really helped some people out. Good to hear.

Katrina. Gustav.

Gustav. Katrina.

photo by Biguana

The names are intertwined in a morbid marriage of past and future. Katrina: the natural horror which clawed at the bare nervous system of Louisiana. A failure to prepare, a failure to react. And then there is Gustav, looming over the coastal state with an air that smacks of inevitability.

If you want to be encouraged, visit Beth's Blog: How Nonprofits Can Use Social Media, Get Involved with Gustav Online Volunteer Efforts. It's a breath of fresh air, and a wonderful example of social media coordinating it's own disaster relief efforts.
.

8.18.2008

Social Media for Social Change

One of my primarily goals for techINcolor is to highlight efforts that use technology to make a tangible difference in the world - those rare instances where conversation transforms into action. Today, I have the pleasure of introducing you to a Boston-centered event: Social Media for Social Change. The event, organized by Gradon Tripp, "was born of the idea that the social media community, these 'agents of change' can get together for one night, to support one cause."

Social Media for Social Change will tentatively take place on Friday, October 10th, at the Harvard Club.


Stop Domestic Violence. Stop Sexual Assault.
All proceeds of Social Media for Social Change will benefit the Jane Doe, Inc.
Here is their mission statement:
Jane Doe Inc., The Massachusetts Coalition Against Sexual Assault and Domestic Violence brings together organizations and people committed to ending domestic violence and sexual assault. We create social change by addressing the root causes of this violence, and promote justice, safety and healing for survivors. JDI advocates for responsive public policy, promotes collaboration, raises public awareness, and supports our member organizations to provide comprehensive prevention and intervention services. We are guided by the voices of survivors.
A WBUR story that ran just this morning about Jane Doe, Inc., reported that "there was an almost three-fold increase in domestic violence deaths in the state between 2005 and 2007." Personally, I have a hard time thinking of anyone who doesn't know a story of how domestic violence has impacted someone they love. I have friends who have been abused, friends parents who have been abused, and friends who have been deeply impacted by the scars of others who have been abused. It is an issue that needs attention and action.

What can I do?
Public awareness and public action means public change. Social Media for Social Change is an event that can have a real impact on efforts to end domestic violence and sexual assault in Massachusetts. Even more important, it can represent a step in the right direction for technology influencing change, not just in violence, but in anything we think needs changing - hunger, the sex trade, poverty, etc. Social Media for Social Change is just as much about our use of technology as it is about our desire to end domestic violence and sexual assault.

So save the date. Put it in your Facebook status. Post it on a blog. Tweet it on Twitter. Text it to a friend. Write about it in your school newspaper. If you can't attend, tell someone who can. Awareness will impact this event just as profoundly as attendance.

Social Media for Social Change.
The Harvard Club.
October 10th, 2008.
(I'll post more information as it becomes available)
.

8.14.2008

The colors of techINcolor.

This entry should have many names: "Why I blog" or "What I believe, worry about, hope, and fear" are just a couple. Just know this: It will change. I'm always reforming, always changing, always adding, deleting, undoing, and redoing my beliefs. So if you like this version, you should save it somewhere else. I can't promise it will be the same tomorrow, or even an hour from now. But it is probably my most important entry. It is what echoes in my mind when I think, leaks out my mouth when I speak, and bleeds through my fingertips when I write.

photo by ishrona
My colors:
  • I believe, above all, that the internet is "not just about information. It is about linking people; linking people in ways we've never seen linked before."
  • I am frustrated by the perception that technology cheapens relationships, instead of enhancing them. I am frustrated by services that give truth to that.
  • I worry that technology deepens the plight of the poor; making those who don't have it even more helpless, while those that do, more connected and therefore, more powerful.
  • I believe that technology is a powerful equalizer for those that do have it. Anyone can network with anyone. Anyone can have a voice. Anyone can be heard.
  • I struggle with the tension between providing contextual relationships and preserving privacy.
  • I wonder how we can be authentic, vulnerable, and still safe. I believe that if we take the term "community" seriously, then we need to be more vulnerable. But we cannot be careless.
  • I believe that design needs to risk innovation over intuition and familiarity. We can do better than the mouse. We can do better than the keyboard.
  • I believe that social media can change the world for the better.
  • I also believe we need to discover new, innovative ways to turn conversation into action. Ideals are cheap if they are not based in reality. We need concrete plans to provide a foundation for our optimism.
  • I believe that we have not yet begun to harness the ingenuity of the general public. I believe that no action should go wasted. I believe that every action can be redirected towards meaningful problems, either through human computation, volunteer computing, or other clever methods.
  • I believe that technology will sculpt the world's moral and ethical future.
  • I worry that the perceived inaccessibility of science will leave the vocal majority on the sidelines, as a small contingency of men in white lab coats dictate that future.
  • I worry that we don't understand how much we are affected by technology, and how much more we will continue to be affected by it. I worry that our leaders who do not actively participate in science and technology will be confronted by deep problems in which they have no basis of understanding.
  • I believe that we need to seriously consider the ramifications of our technology before the problems present themselves. I worry that if we don't, the consequences of our carelessness will be terrible.
  • I am optimistic, but wary.
  • I do not have many answers.
  • I do think we can do better.
If you have your own thoughts, additions, disagreements, etc. I'd love to hear them. Leave them in the comments, email me, twitter me, or smoke signal me. Although these are my own thoughts, I think that in some ways, they belong to everyone.
.

8.10.2008

YouTube is Really about Us. All of Us.

I usually don't simply repost an entry. I like to add my own thoughts and my own opinions - add my own coloring to the piece. But for once, here is something that deserves to be by itself.

It's a long watch, but if you've ever wondered "What's the point of blogging, Facebook, Twitter, and YouTube?" or "Where are we really going online?" please block out an hour of your time. If I was a professor, it would be mandatory. But I'm not. All I can do is hope you stick with me. So whether you're a longtime internet enthusiast or just want to know what it's all about, go pop a bag of popcorn, get comfy on the couch, and enjoy.



Credit goes to Liz Strauss and her wonderful blog for allowing me to find this gem.
.

8.09.2008

Why Twitter is Good and Instant Message is Evil


Picture by Brian Solis

What is good? What is evil?
The first question you should be asking is "What hodge-podge morality scale are you working on?" It's a good question. It's the type of question that philosophers often ponder during their prolonged morning showers (which, coincidentally enough, is where I conjured up this article). There are a lot of different directions I could go - looking at how the company runs, evaluating privacy policies, considering whether company programmers drink Fair Trade coffee, etc.

I'm basing my thoughts on one question: Does the technology serve our lives, or do our lives serve the technology? Another way of phrasing this is "does the technology lead to more opportunities in the 'real world', or does it increase our dependencies on the technology?" That is my barometer.

Why Instant Message is Evil
It's pretty simple, really. Just consider the instant messaging scenarios that cause people to shake their heads in disgust. The longer a conversation that takes place on IM, the more you start to realize that it could be had elsewhere - in a place with more context. Conversation without context leads to misunderstandings. Or even worse, intentional misrepresentations. The times when instant message has been beneficial to me have been the times when I've used it more as a "leave me a message" service, or a "let's meet-up at x time" service. Let me know when we're having lunch. Let me know if you got home safely. Those uses are good. Unfortunately, it often isn't used that way.

Good Example:

ilikeSawx: We need to talk. Can you meet at Denny's at 11am?
ThisIsNotMe: Sure.
ilikeSawx: Great. I'll see you then.

Bad Example:

ilikeSawx: We need to talk.
ThisIsNotMe:Okay, what do you want to talk about?
ilikeSawx: I have been holding back pent up feelings for you for years. I know you don't want a relationship with a Red Sox fan, but .... blah, blah, blah, blah, blah.

IM lacks context. No voice inflection. No body language. Even in a good conversation, you're probably only getting part of the picture. And if you're having too many "good conversations", there is the danger that it is becoming a crutch - something that hinders your ability to communicate face-to-face instead of acting as a catalyst to encourage it. We end up serving the technology.

Why Twitter is Good
Twitter does not give us voice inflection. Twitter does not give us body language. So why is it better? What prevents it from falling into the same pit as instant message?

Twitter's character limit keeps us from inappropriate communication
Twitter only gives you 140 characters. If you think you can forge intimate relationships, or hold intense, well-thought political debates in 140 characters then you live a much simpler life than I do. Sure, you could leave 15 consecutive messages, but no one will listen to you. They will pass you off as annoying at best. More than likely, they will defriend you.

There have been times where Twitter gives us emotional glimpses into someone's life. Sure. But it's never a full explanation. Twitter doesn't allow it. In fact, those glimpses makes me want to pick up the phone and call the person. They make me want to learn more. But I can't through Twitter (thankfully). If I wan't to learn more, I need to take my communication to a different arena.

Twitter is largely a public forum. People don't like being naked.
I can follow whoever I want on Twitter. I also must realize that anyone who wants to follow me, can. If I want to get into a bloody brawl with an ex-girlfriend, everyone who will know. Everyone. Once again, this prevents us from having those sort of conversations through Twitter. Last week, at SocialMediaCamp Boston, the following analogy was made (courtesty of Erica O'Grady):

Twitter brings us back to the 1930s in smalltown America. Then, if you wanted to find out who was the best butcher in town, you'd just ask around. People would tell you Tom has great cuts of meat, while Steve pumps his with steroids.

Twitter allows the us to make public statements like "hey, check this out" or "let's meet here" or "watch out for . . ."
While Twitter is a community, it is a community whose foundation isn't on Twitter. The foundation is where its messages point to.

So all in all . . .
To be fair, IM can be used appropriately. Many people do. Twitter can be horribly abused. Many people do. People will use and abuse any technology that comes out. There are no exceptions. But that doesn't prevent us from trying to design technology that encourages real interactions - that gets a group of people together over a cup of coffee. Twitter does it well. IM does it terribly. So please, socialize with care.

8.08.2008

Social Media, Netwebbing, and Ephiphanies

"Anybody who is anybody has a blog now." That's what I told my girlfriend last week, trying to justify my own plunge into the blogging world. But it's about more than that. It's about meaningful dialogue. It's about connecting with the right people. It's about networking without the work. In fact, let's change the terminology all together. Let's call it netwebbing.

I've kept an eye on and loosely participated in social media (Facebook, blogging, Twitter, etc.), but I've never seriously considered its implications as a tool. Facebook feels like "just for fun." Blogging is often viewed as nothing but a public diary. And I've never really been around anyone who got excited about Twitter.

That all changed last Monday when I attended SocialMediaCamp Boston. Unfortunately, I was only able to stay for a couple of hours, but that was all I needed. Erica O'Grady, you had me at Tweet. More about Social Media and why I think it's important later, but I'll leave you some items to stare at in the mean time. Think of this as a teaser. Just like a good Hardy Boys novel.

The Definition (from wikipedia)
"Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings."

Putting a Tie on Zorro
I think that one perception of Social Media among my friends is that it some sort of out-of-control, grammatically challenged, vigilante that plays by its own rules and serves as a ridiculous representation of reality (imagine your neighbor patrolling the streets at night in a Batman suit constructed entirely of body paint). I'd like to argue with you, but you do have some valid points. For you, I'd recommend checking out a post by Social Media Club called "4 Missions, 4 Projects: Social Media Club Gets to Work." To summarize, here is a list of where they are concentrating their effort:
  1. Expand Media Literacy
  2. Share Lessons Learned Among Practitioners
  3. Encourage Adoption of Industry Standards
  4. Promote Ethical Practices through Discussion and Actions

G-r-r-r-reat Resources
I hope you enjoyed the Frosted Flakes reference. Anyways, Chris Brogan has a fantastic post that contains 20 Free eBooks you can dig your heels into. Granted, if you're not familiar with social media, this may not be the best place to start, but I found it interesting. That's what matters, isn't it? Either way, take a look at Chris' blog in general. He posts a lot of good stuff.

================>
Finally, go look at some of my links on the right under "Colorful Friends". Mashable is the king of social media news and I've already plugged Social Media Club. Finally, even though TechCrunch isn't focused on social media, the way the tech world has gone recently, half of their articles end up having some sort of connection to the topic.

Enjoy and Cheers!