Hurricane Gustav: If they can't do it, we will.

UPDATE (9.2.2008): ABC News just wrote an article about using social media as an emergency tool. It looks like the Gustav efforts really helped some people out. Good to hear.

Katrina. Gustav.

Gustav. Katrina.

photo by Biguana

The names are intertwined in a morbid marriage of past and future. Katrina: the natural horror which clawed at the bare nervous system of Louisiana. A failure to prepare, a failure to react. And then there is Gustav, looming over the coastal state with an air that smacks of inevitability.

If you want to be encouraged, visit Beth's Blog: How Nonprofits Can Use Social Media, Get Involved with Gustav Online Volunteer Efforts. It's a breath of fresh air, and a wonderful example of social media coordinating it's own disaster relief efforts.
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