Purpose
People
Policies
Since my life has been intertwined in what is now an eight month experiment with Twitter, I can't help but putting the community into the scope of these terms. I think it helps explain why Twitter is unpopular to start using. The basic communicated purpose of Twitter is very weak.
Watch this brief introduction video to Twitter:
What do you get out of that? Twitter is for telling people I'm going to get a gallon of milk. Twitter is for telling people I'm going out for coffee. Twitter is for telling people I'm watching a movie. So Twitter is just for status messages? The profiles are weak, the ability to find your friends is weak, and the communication is constrained and limited. So basically, it's Facebook without everything that is interesting. It's no wonder that the majority of people view Twitter along these lines:
So what is it that actually makes Twitter interesting? Why do people prefer it over Facebook or MySpace? A second paper by Preece may help shed some light. She says that "defining the community's purpose is important so that potential participants can immediately find out about the communities goals."
What's the problem with Twitter?- The purpose and goals of the community are wildly different from the purpose and goals defined by the basic definition of Twitter.
Here is what makes Twitter interesting for me:
- Professional contacts.
- A living, breathing, always-active recommendation system - whether that means a restaurant in Boston, the best shoes to buy, or interesting blog to read.
- Group discussion and dialogue about trending events.
- The ability to mobilize for social justice, local charities, or even just personal help.
- The ability to draw like-minded (and not so like-minded) people together in the real world for real events.
- For spreading news fast, accurately, and with multiple perspectives.
- Viewing the personal face of corporations and businesses (@pandora_radio, @comcastcares, etc.)
I'm never going to join a community where its purpose is to let people know I'm buying a gallon of milk down at Shaws. Maybe Twitter ought to stop pitching it that way.
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